BrandingWebsite Hospitality

Mine Sunshine

Name: Studio Untitled
Price range: $

Delivered 2024

BrandingWebsite Hospitality

Mine Sunshine

A cohesive and character-rich brand

This bar doesn’t do loud – and that’s exactly the point.

Moody, minimal, and laced with polish, Mine was built to feel like a secret you want to keep. We took the brief and ran with it, crafting an identity packed with custom details: hand-drawn illustrations, a refined tone of voice, luxe menus, signage, loyalty cards and a booking-ready website.

Now open in Sunshine Beach, the brand sets the tone before the first sip, and lingers long after the last bite.

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Why this worked

It takes more than a good logo to make an impact. Here’s what made this brand resonate with locals and visitors alike.

Cohesive brand experience from day one.

From signage to social templates, every detail was designed to feel intentional and on-brand — creating instant credibility at launch.

Clear tone of voice and visual system.

By defining a strong brand language early, Mine was able to show up with confidence and consistency across every channel.

Balanced design and strategy.

It looked good, but it also worked hard — blending aesthetics with practical assets like menus, loyalty cards and booking flows.

Built for the venue, not just the brand.

We designed the experience around how the space feels in person, not just how it looks online — moody, minimal, and magnetic.

Ready-to-run assets.

With Canva templates, signage files, and a custom website all delivered pre-launch, the Mine team could hit the ground running.