BrandingCampaignWebsite Events

Noosa Concours

Delivered 2025
BrandingCampaignWebsite Events

Noosa Concours

An iconic event. Polished, positioned and packed

Now in its third year, Noosa Concours has evolved into one of Australia’s most distinctive luxury motoring showcases. Studio Untitled has been working with the brand from the beginning – and in 2025, we levelled up every touchpoint, from street signage and visual identity to live interviews and campaign execution. 

The result? A street full of the right people, a brand that keeps pace with the calibre of cars, and an experience that continues to grow in both scale and reputation.

Why this worked

A smart, multi-channel strategy paired with consistent design meant every moment felt curated – from the first impression to the final departure.

A refreshed identity that stayed recognisable

We updated the event logo and brand system to signal growth, without losing the equity we’d built over the past two years.

Strategy first, then full-scale rollout

We led the campaign end-to-end, from strategy and channel planning to creative execution across socials, emails, newspaper ads and signage.

Seamless brand presence across every touchpoint

From vehicle display cards and VIP lanyards to outdoor signage and event collateral, the brand experience was consistent, elevated and on-theme.

Fast-turnaround content, live from the street

Our creative team captured, edited and posted professional content in real time, helping Noosa Concours dominate the feed while the event unfolded.

Built to evolve (not repeat)

Each year, the event grows. We recycle what worked, tweak what needs improving, and layer in fresh creative to keep the campaign sharp, engaging, and never stuck in reverse.