WebsiteBrandingCampaign Health & Lifestyle

Noosa Confidential

Delivered 2025
WebsiteBrandingCampaign Health & Lifestyle

Noosa Confidential

A complete brand and digital overhaul for Noosa’s most discreet luxury rehab.

Seven years since the last build and now on our third evolution together, Noosa Confidential engaged Studio Untitled for a top-to-toe rethink. This wasn’t just a visual update, it was a strategic transformation, designed to elevate the brand and position them as the leader in Australia’s luxury rehab and wellness space.

From new branding and a ground-up website to a bespoke CRM, photoshoot, marketing campaign, and detailed handover kit, we ensured every part of the Noosa Confidential experience felt cohesive, credible, and ready for the next chapter.

Why this worked

When you’ve built a reputation around privacy, performance, and polish, every detail counts. This project delivered on all three, with a modernised brand and high-functioning digital ecosystem that reflects the level of care and excellence Noosa Confidential is known for.

Built from the ground up

A new brand identity, messaging, photography, social media strategy, website and CRM were all reimagined to elevate Noosa Confidential’s market position.

Polished at every touchpoint

A full suite of assets, from Canva templates to campaign visuals, ensured the brand shows up consistently and confidently across every platform.

Designed to scale

We implemented a custom CMS that allows the Noosa Confidential team to create landing pages, edit content, and manage site updates in-house with ease.

Smarter lead management

A fully integrated CRM system ensures every enquiry is tracked, followed up, and nurtured (without compromising on discretion).

Empowered to own it

With tailored ChatGPT prompt guides, email templates, social tiles and how-to documentation, the Noosa Confidential team can now manage and extend their digital presence independently.