WebsiteBranding Destination

SEQ Food Trails

Name: Studio Untitled
Price range: $

Delivered 2024

WebsiteBranding Destination

SEQ Food Trails

13 regional councils united to showcase the region’s finest food

We asked ourselves: what would happen if we married the vibrancy of Southeast Queensland’s food scene with cutting-edge digital tools? The answer: the SEQ Food Trails Website.

This project, commissioned by 13 regional councils, aimed to promote local businesses and inspire food enthusiasts to explore the region through personalised culinary adventures. Our team was tasked with creating a digital platform that didn’t just showcase the region but made it interactive, accessible, and deeply engaging.

The challenge? Designing a platform that could cater to individual tastes, whether it’s vegan-friendly options, kid-approved stops, or hidden gems for adventurous palates.

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Why this campaign worked

By blending smart design with user-led discovery, the SEQ Food Trails platform transformed how visitors explore Southeast Queensland – making local food experiences personal, interactive, and easy to access.

Audience-first UX

Custom filters allowed users to build their own trail based on dietary needs, group type, and interests.

Strong regional voice

Visual identity and tone reflected the diversity, charm, and authenticity of SEQ’s food scene.

Interactive platform

A responsive, map-based site connected 13 regions into one seamless, story-driven digital experience.

Business-focused backend

Operators could manage their own listings, creating a self-sustaining ecosystem for tourism and growth.